‘Smart Cycling’ with the SMTC, AAA, and the
League of American Bicyclists
The SMTC co-branded five 30-second ‘Smart
Cycling’ bicycle public safety education videos with AAA and the League
of American Bicyclists. The five videos address the following
topics: bike lanes, rules of the road, turning and signaling, lane
positioning, and ‘humanizing’ bicyclists as legitimate road users.
The SMTC broadcasted the videos on television in the
greater Syracuse area during ‘Bike Month’ – May 2017. A new
video was featured each week and was shown several times a day on Spectrum
News, Fox, CNN, and MSNBC. The local cable company, Spectrum,
estimated that 350 commercials were shown and more than 201,000 households
viewed the videos (an average of four times) during the campaign.
The SMTC extends its gratitude to the League of
American Bicyclists and AAA for collaborating and co-branding the ‘Smart
Cycling’ bicycle safety education campaign. Additional
appreciation and offers of thanks go out to the many agencies, bicyclists,
law enforcement personnel, and other stakeholders that participated in the
For more information about the campaign, please
contact Michael D. Alexander, AICP at 315-422-5716 (x1304) or by email at firstname.lastname@example.org.